Those who like a little bit more open air during their travels along Highway 16 are in luck.
Destination BC has provided Tourism Prince George with 40 thousand dollars in funding to market their Highway 16 Motorcycle Touring Corridor.
Funding is provided through the Co-operative Marketing Partnerships program to support the promotion of the campaign.
Tourism organizations from various communities such as Smithers, Prince Rupert, and Terrace have all shown support for the innitiative.
Tourism Prince George has been leading the marketing campaign since its inception in 2017.