Smokers will soon see their packs stripped of logos and distinctive features as new federal rules come into effect.
All packs will now feature the same brown base colour, basic grey text as well as a minimalist layout under the new rules.
These rules will take effect November 9th and will also standardize the size and appearance of cigarettes.
Health experts and advocates say the policy positions Canada at the front of a global push to curb the appeal of cigarette brands, particularly among youth.
Eliminating packages as pocket-sized promotions for Big Tobacco companies.
