Today, on Good Medicine with Raven Lacerte, co-founder and executive director of the Moose Hide Campaign…

We take one step—one sacred breath—toward ending gender-based violence by sharing stories, hope, resources, and a little Good Medicine.

Raven shares her story of how this movement was born alongside the Highway of Tears, forged in the bond between a father and daughter who could no longer stay silent. What began with one moose, one hide, has become a national call to action: to wear the square, to fast in solidarity, to stand for the safety of Indigenous women and girls.

The Moose Hide Campaign reminds us that ending violence isn’t just policy—it’s prayer. It’s not just awareness—it’s awakening. This campaign is a movement. A medicine. A call for men and boys to rise. A call for all of us to look deeply, and act boldly. Because the safety of our future is everyone’s responsibility. 

To learn more, visit moosehidecampaign.ca