The Indigenous Tourism Association of Canada has significantly increased its wingspan after a three year, $100,000 commitment with WestJet was announced today, during the International Indigenous Tourism Association Conference (IITC) in Kelowna.
This strategic partnership will see collaboration in five areas.
It will enhance export readiness of selected Indigenous tourism businesses.
Also, supporting the work and ambition of Indigenous youth entrepreneurs by supporting participation at the IITC over the next three years.
The collaboration will utilize WestJet’s inflight entertainment system to tell stories of the range of Indigenous tourism experiences. WestJet and the IITC will also collaborate on content for inflight magazines that will have stories about Indigenous tourism.
Lastly, WestJet will become the official airline of the annual International Indigenous Tourism Conference. The conference is held in a new Canadian destination every year.
