The First 3 Videos Your Small Business Should Make
Types of Videos to Sell
Company story video
If your small business has a particularly interesting background, company story videos are the way to go. How did your business get started? What was your motivation for starting the company? By featuring the friendly faces of your teammates, you can make your prospects feel right at home. After all, people are buying more products and services based on emotion rather than logic, which is one reason why appealing to a visitor’s psyche is so important.
A company story video lets you show off what makes your business so special and unique on a human level like no other medium can. When people are able to associate familiar faces and names with a business, they’re more likely to feel a strong connection to it — and ultimately have a positive experience with your brand.
“A company story video lets you show off what makes your business so special and unique on a human level like no other medium can.”
- Company Story: How the company got started, and what sets you apart.
- Inspirational: Distill your core message, values and vision into a compelling narrative.
- Educational: Teach your audience how to do something.
- Testimonial: Profile the benefits customers have received via your product/service.
- Animated cartoon, or hand drawn: Tell your story via pictures, drawings, and fun visual elements.
- Animated Typography: Tell your story with text that matches audio content, if you don’t have video
- Explainer: Demonstrate the sequential process of interacting with your product/service.
- Video Emails: Any marketing video can become part of your marketing list strategy.
- Product: Showcase your product in a fun/dramatic way.
- Company Culture: Give prospects an inside look at what it’s like to work at your company.
- FAQ: Answer questions commonly received by Customer Service in video format.
https://www.lean-labs.com/blog/how-much-does-marketing-video-production-cost
The Cost of Outsourcing Explainer Videos
Fantastic explainer videos are designed to convert leads into customers; they are in essence, lead generating machines. For this reason, they are often a better investment than most companies realize.
The cost of outsourcing an explainer video varies dramatically, according to:
- Video length
- Video style
- Videographer quality
Costs can range anywhere from $1,200 for a basic video, to $50,000 for a premium video.
We know, that’s a pretty significant price gap. However, it’s safe to say that, for most companies, a project can be completed in 4-to-5 days, for less than $10,000.
Video Length
The longer the video, the more work will be required in post-editing; the more work required post-editing, the higher the cost.
Animated videos can be particularly time-consuming, which is why animated video studios typically begin the pricing conversation discussing video length. Doing so allows the studio to budget the amount of animators and designers they will need from the beginning.
Length will ultimately affect turnaround time, production schedules, and storyboarding.